Social Media Manager
About Us.
We have four in-house companies that are in need social media management:
Foreshew Design Associates - Architectural design company
The Local Studio - Interior Design studio
Stel Engineered - Structural Engineer firm
The Local Shoppe - Online retail store
We are looking for a hands-on Social Media Manager and digital marketing expert who is looking to grow with us. In this role, you will be responsible for managing and monitoring our company's Social Media accounts, increasing brand awareness/visibility/interest by creating new and innovative content, managing posts, and engaging with our followers. You will manage our companies image in a cohesive way to achieve our marketing goals. As a Social Media Manager, you are up-to-date with the latest digital technologies and social media trends. You should have excellent communication and marketing skills, strong writing skills, and be able to express our company's views creatively. Ultimately, you should be able to enhance our social media presence, ensuring high levels of customer engagement and web traffic. A love for design is a plus!
Qualifications and Experience
2+ years of experience as a Social Media Manager or similar role
Design and implement social media strategy to align with business goals
Experience with Social Media Strategy for growth
Excellent knowledge of Facebook, LinkedIn, Instagram, TikTok, YouTube and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing an asset
Excellent multitasking skills
Critical thinker and problem-solving skills, coupled with good time-management skills. A self-driven individual with a “get it done” attitude
Interact with and grow a community while executing marketing initiatives to increase brand awareness
Monitor user engagement and suggest content optimization
Stay up-to-date with current technologies and trends in social media, design, editing tools, and applications, and use them to the fullest extent
Must have experience in operating a drone and professional photography
Must have experience in creating video content including reels
Ability to monitor online activity across departments and geographical areas to ensure we are reaching a large audience
Self-starter with the ability to work independently and produce results under pressure
Transportation and valid driver’s license
Interest and knowledge base in the design build process is a plus!
Responsibilities
Social Media Creator must be committed to ensuring a creative culture is first and foremost for our award winning firms.
Content and caption writing skills that align with each company culture and vibe when creating content.
Develop and implement a corporate social media strategy
Encourage greater social media participation
Responsible for paid strategies such as Facebook Ads Manager or other paid options on channels like LinkedIn or Instagram.
Stay up to date with the latest social media best practices and technologies
Responsible for following the team around and capturing site visits, progress of our projects and in-house content.
Communicate with leading industry professionals and top engagers to create a strong network
Collaborate with marketing/product development team to create content aligned with company branding and expectations
Ability to develop the right voice for each social media platform for each company
Stay up-to-date with each companies industry; monitor market trends, review market reports, read industry-related articles and content, engage in online forums, follow and engage with relevant social media accounts
Ability to motivate and train our team members on social media and branding strategies so you can capture candid conversations and moments comfortably.
Strong project management skills; self-motivated and able to prioritize and manage multiple projects and resources